Gumball 3000 and Hard Rock International Extend Partnership Through 2030

Gumball 3000 and Hard Rock International have announced a significant five-year extension to their successful partnership, designating Hard Rock as the Official Entertainment and Hotel Partner for Gumball 3000 until 2030. This renewed collaboration builds on Hard Rock's crucial role in enhancing the luxury and exotic vehicle experience for participants and fans alike.

The partnership, which began with the 2022 ‘Toronto to Miami’ Rally, continued through the 2023 European Tour, and most recently powered the 2024 Gumball 3000 25th Anniversary Rally ‘Saigon to Singapore,’ has consistently delivered spectacular experiences.

Maximillion Cooper, Founder of Gumball 3000, expressed his enthusiasm, stating, “Hard Rock is a perfect Gumball 3000 partner, harnessing our shared passions across music and entertainment to create spectacular experiences together!” Keith Sheldon, President of Entertainment and Brand for Hard Rock International and Seminole Gaming, added, “Gumball 3000’s celebration of driving culture and luxury lifestyle perfectly complements Hard Rock’s commitment to delivering world-class entertainment experiences. We’re proud to continue amplifying the Gumball journey by bringing the energy and spirit of the Hard Rock brand along for the ride.”

The extended partnership promises even more:

  • Exclusive Global Experiences: Expect VIP events, private concerts, fan meal deals, and unique Gumball 3000 moments at Hard Rock cafes, hotels, casinos, and live venues worldwide.
  • More Superstars: Hard Rock will continue to attract global superstars from music, sports, fashion, film, and influencer communities to the Gumball grid.
  • New Merchandise: Limited-edition, high-quality apparel will be launched in Rock Shops and pop-up stores during Gumball 3000 Rallies.
  • Doing More Good: Both companies will continue their social responsibility efforts, with Hard Rock supporting the Gumball 3000 Foundation to raise funds for youth-based projects globally through unique memorabilia auctions.