Hilton Debuts Tru by Hilton Brand in Vietnam, Plans 14 Properties
Hilton has officially launched its Tru by Hilton brand in Vietnam, marking a significant expansion in its Asia Pacific strategy. In collaboration with ROX Group, the company introduces its first four Tru by Hilton hotels in the country, with ambitious plans to develop 14 properties in the coming years. This move underscores Hilton's growing presence in Southeast Asia and caters to the increasing demand for stylish and affordable hotel options. The introduction of Tru by Hilton contributes to Hilton's broader development pipeline of 29 hotels in Vietnam by the end of 2025. Currently operating six properties across three brands in Vietnam, Hilton's expansion with Tru by Hilton aims to reach urban and emerging areas, appealing to both domestic and international travelers in Vietnam's burgeoning hospitality market. The first four hotels are strategically located in Hanoi and Ha Long, offering modern amenities and convenient access to key attractions, with rates starting from VND 900,000++ per night, including breakfast and flexible booking options through the Hilton Honors program.
